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What would you pay for an all-inclusive photography session?

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  • #16
    Thanks, guys . This is helpful. I consider myself a confident person, but this makes me break out in a cold sweat. I have a year off of work to at least try... I can always close shop and "go back to work". I'm surprised at my self doubt. The prints vs files is a hard thing, ST. I'd love to hear more about your own experience and pearls of wisdom.

    I think you would be awesome and very successful. However, the reason I have never fully made the jump and am not sure I ever plan to is how much time/effort it really takes to do it right. That's why I really recommend looking at that pricing guide. It does a good job of laying it out for you. I came to the conclusion that I really could make some decent money off photography, but it would have taken me a few years, a lot of hours, and a decent amount of $$ in initial investment to get there. It made more sense to keep working at my "day job" for a few more years and be able to leave without having to worry about supplementing an income. Given you aren't trying to make a living off this, I think it might be worth your while. Just make sure you calculate how much you are actually making . If it starts to become burdensome, it is easier to walk away. I still like shooting for family and friends (and IMSNers), but I'm really out of practice.

    A few things to think about:

    --How do you want to structure your business? You need to be formally set up to be able to collect and remit sales tax. And you really need to do this. I recently found out not paying "Nanny taxes" can put any licensed professional's (like a doctor) license on the line. It's rare, but possible. If you were audited, I'm not sure if not collecting sales tax would be considered in the same way, but I would CYA just in case. And it is still income, so you have to pay taxes on that too.

    --As a corollary to that, a sole proprietorship is relatively easy to set up. However if you were ever sued, your personal assets are at risk. If you aren't doing weddings, you are probably much less likely to ever experience a lawsuit, but it could still happen. Someone doesn't like there pictures? (there are assholes that will give you hell). Grandma tripped and broke her hip during a session? There are other types of business structures that give you more protection, but they are harder to set up and a PITA at tax time.

    --As far as investment goes, you could start with what you have, but you will very quickly need to invest in proofing software, extra camera body, lenses, any other needed software (business workflow software helps a ton), a website/branding, hosting fees. Some sort of hard drive backup or backup service. Then there is insurance. I don't know how many people actually follow through with it (I didn't), but liability insurance is good to have in case Grandma does break her hip and a must if you do weddings. (Sidenote--I wouldn't do weddings. You don't need that drama).

    --You definitely need a contract of some sort detailing your terms for the session/delivering the images, what happens if X, etc. I've heard tons of stories of people being saved by their contract.

    --Then you have to consider your time. People tend to want sessions on evenings and weekends--do you want to give those up? Do you need babysitting? Consider how much time it will take you to actual travel to/from, shoot, edit, and deliver the session. At least 4 hours, probably more like 6-8 in the beginning. Divide your session fee by that and figure out how much you would be making an hour, gross. Then consider your businesses expenses and look at how many sessions you would need to do to make anything. Now you understand why people charge so much once they are established. The newbies aren't making squat or aren't doing things legally.

    Not that you need to do all of this to get started--I never got that far. But I did take it all into consideration and decided in the end it wasn't worth it for me right now. It might be for you, especially if you want to build it all up and continue to keep this as your career going forward as your children grow.

    I'm not trying to be a wet blanket. Once you get things running and established, it is a whole lot easier. I might go back to it later, but I felt I had enough on my plate in the immediate future. You can always dabble and back off if it is too much, but I would make sure you do things legally from the get go because you have so much to lose.
    Married to a newly minted Pediatric Rad, momma to a sweet girl and a bunch of (mostly) cute boy monsters.



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    • #17
      Jackpot! Thank you, ST.

      I think the idea is a lot more appealing than actually doing it. There's so many layers. I do have the optimal social/professional connections to launch a great photography business, but it needs to be awesome right out of the gates to sustain momentum. I'm not sure I'm quite there yet. I'm tempted to take more classes and think about It, but I also realize at some point you have to jump off the diving board too. I feel like that kid that can't be coaxed off the diving board.

      I really appreciate all the time and thoughts you shared in your post, ST. I plan to read it obsessively for a month.

      Does anyone remember the other Erica (EM DH) that started a photography business in the Carolina's? Is she still in business with a website? I'd love to contact her.
      -Ladybug

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      • #18
        ST gave you a lot of great things to think about. I'd venture to guess that most photogs are spending somewhere between 6-10 hours shooting, editing, and setting up proofs. That's why it's so expensive so quickly, especially for newborn sessions which are indefinitely long (mom and baby get frequent breaks for BFing, etc).
        Married to a Urology Attending! (that is an understated exclamation point)
        Mama to C (Jan 2012), D (Nov 2013), and R (April 2016). Consulting and homeschooling are my day jobs.

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        • #19
          I would expect to pay $400-500 for a full session at my chosen location or $150-200 for a mini session the photographer had set up, as long as they included printing rights. I have no interest in photographers that only offer prints. It's not that I don't want to pay photographer print prices; I just don't want prints because I don't display photos in our home. I prefer to post the photos online (Facebook) and include them in my yearly photo books that I make.
          Laurie
          My team: DH (anesthesiologist), DS (9), DD (8)

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