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My apologies to anyone who works in corporate communications/branding.
I just received a document from our corp comm team dictating the new branding guidelines for one of our signature programs. Say you work for a nonprofit organization and you have a program called "Wish Garden" that builds special gardens at hospitals for kids with cancer or something like that. And when you build a new Wish Garden at a hospital, you call it the "XYZ Hospital Wish Garden". And then imagine that corporate communications comes along and decides that "Wish Garden" can no longer be used as a NOUN. It's an adjective now. Because we said so. You must now refer to it as the "Wish Garden program". Individual Wish Gardens may now be called "The XYZ Hospital Wish Garden Location" or the "Wish Garden community space" or something like that because "Wish Garden" has to modify a noun because it's no longer a noun.
So. Much. Stupid... Head. Exploding.
I just received a document from our corp comm team dictating the new branding guidelines for one of our signature programs. Say you work for a nonprofit organization and you have a program called "Wish Garden" that builds special gardens at hospitals for kids with cancer or something like that. And when you build a new Wish Garden at a hospital, you call it the "XYZ Hospital Wish Garden". And then imagine that corporate communications comes along and decides that "Wish Garden" can no longer be used as a NOUN. It's an adjective now. Because we said so. You must now refer to it as the "Wish Garden program". Individual Wish Gardens may now be called "The XYZ Hospital Wish Garden Location" or the "Wish Garden community space" or something like that because "Wish Garden" has to modify a noun because it's no longer a noun.
So. Much. Stupid... Head. Exploding.
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