When I was really trying to keep the budget in check back at the end of residency (paying mortgage *and* rent for several months while stocking up for a new baby, aiyaiyai) I did pretty well on couponing. I used a price book for a while to keep tabs on which stores had the best prices on the things I bought most, so that I'd go to Albertson's for staples, meat at Basha's, produce at Safeway, etc. I stacked coupons with sales, often with the help of hotcouponworld.com's forums which would match the weekly store circular with commonly available coupons, like those that come in Red Plum advertising circulars or in boxes of other products, internet printables or inserts in those parenting magazines you get deluged with, etc. I didn't make amazing scores of cheap-to-free food, but it was nice to get a bunch of jars of Classico pasta sauce for $1 per, canned diced tomatoes for like $.25, or ensure that if I had to buy pop I bought it when there was a 4/$9 sale and a coupon on top of that too. Wine tags can have some great deals and you don't even have to buy the wine half the time. I was pleasantly surprised to find how much I could save, because I had previously worried about the "Only for name brands and not enough discount to match the generic price" and "Only for pre-packaged foods" and "Get you to buy something you didn't even need" concerns as well.
Our current grocery stores don't tend to have great coupons (except Albertson's and they have pretty awful selection of meat and produce), and I'm way *way* not into making multiple grocery stops, unloading and loading both the kids multiple times, so I stick to my super-close Red Apple market and the farmer's market unless I'm really stocking up, then I usually just go to Safeway and pat myself on the back for getting Club Card prices. :P
Our current grocery stores don't tend to have great coupons (except Albertson's and they have pretty awful selection of meat and produce), and I'm way *way* not into making multiple grocery stops, unloading and loading both the kids multiple times, so I stick to my super-close Red Apple market and the farmer's market unless I'm really stocking up, then I usually just go to Safeway and pat myself on the back for getting Club Card prices. :P
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